Some of our recent successes.
The Sunlight Experiment was created by one of our founders, Justin Cooke, several years ago. His passion for botanical medicine, and value for open source information lead him to the founding of The Sunlight Experiment as a way to post his research live for the world to benefit from.
The website itself is ever-changing, and has been optimised over many years as a direct result to the analytics from the websites traffic. The site features a blog, and a large database of herbal, and nootropic monographs. he started A/B testing a few years ago to see which layouts kept traffic reading the longest. He is constantly adding new features, and tweaking the layout, blog topics, and feature articles based on the popularity and data obtained.